room2 was founded by two brothers from Hammersmith; Rob and stu, who had travelled for 10 years racing boats for Great Britain. Tired of staying in soulless accommodation which disrupted their training, they set about creating unique, thoughtfully designed and truly relaxing environments, run by people with real personalities and where corporate hotel norms don’t exist. In a sea of sameness and standardised offerings, they created a different environment with a sense of freedom and flexibility, because what a home means is different to everyone. 

During strategic workshops, ‘hometels’ became the exciting new hospitality sub-sector; fresh, relevant and above all, having an individual meaning for everyone.

Hometels sit between 3 key markets, hotels, serviced apartments and Airbnb. Having created hometels, room2 intends on defining and leading the space.

Hometels are the combination of the:

• Best bits of a hotel (the standards, security & service)
• Flexibility and comfort of your own home
• Personality, character and experience of Airbnb

Need an alternative for your budget hotel, then our younger, liter brother; room2 lite is the perfect solution. It’s a new hometel plug and play alternative designed for the economy market. Delivering better design, and better experience for guests, with better overall returns for investors. Get in touch today or discover more.

Lamington Group has been established as an investor and developer of residential and commercial real estate since 1967. Today, the group has a significant asset holding and is actively investing and developing in quality led real estate. Lamington works to push design boundaries and challenge industry norms to deliver buildings which leave positive impressions on their place and people who use them.