room2 hometels UK | Partner with us | room2 Hometels UK


Grow with the world’s first hometel brand

room2 is Lamington Group’s latest development, designed to bridge the gap between serviced apartments and hotels, offering flexibility and comfort of a home plus the best bits of a hotel.

We are delighted to know that our ongoing commitment to a net zero carbon future has been shared across the globe and has inspired a number of businesses to put sustainability at the heart of their decision making. We are committing to designing and building whole life net zero carbon hometels to the same standard as our Chiswick property.

Master Loft - room2 southampton

Looking to invest in hometels?

room2 is seeking a handful of joint venture compatible investment partners to grow with on a UK wide roll out. room2 has live hotel development and lease opportunities that require funding today. Please contact us if you or your investors have appetite for forward funding and forward commit opportunities across the UK.

Please register your interest below for an introductory call and to hear about live opportunities.

our story

room2 was founded by two brothers from Hammersmith; Rob and stu, who had travelled for 10 years racing boats for Great Britain. Tired of staying in soulless accommodation which disrupted their training, they set about creating unique, thoughtfully designed and truly relaxing environments, run by people with real personalities and where corporate hotel norms don’t exist. In a sea of sameness and standardised offerings, they created a different environment with a sense of freedom and flexibility, because what a home means is different to everyone. 


hometel market position

creating hometels

During strategic workshops, ‘hometels’ became the exciting new hospitality sub-sector; fresh, relevant and above all, having an individual meaning for everyone.

Hometels sit between 3 key markets, hotels, serviced apartments and Airbnb. Having created hometels, room2 intends on defining and leading the space.

Hometels are the combination of the:

  • Best bits of a hotel (the standards, security & service)
  • Flexibility and comfort of your own home
  • Personality, character and experience of Airbnb
room2 lite
better than budget

Need an alternative for your budget hotel, then our younger, liter brother; room2 lite is the perfect solution. It’s a new hometel plug and play alternative designed for the economy market. Delivering better design, and better experience for guests, with better overall returns for investors. Get in touch today or discover more.

Backed by Lamington

Lamington Group has been established as an investor and developer of residential and commercial real estate since 1967. Today, the group has a significant asset holding and is actively investing and developing in quality led real estate. Lamington works to push design boundaries and challenge industry norms to deliver buildings which leave positive impressions on their place and people who use them.


Our vision is to open 5000 rooms by 2030 and to be the brand which creates and leads the hometel category in the UK.



Our team

A team of over 30 highly passionate individuals committed to outstanding guest service and forward-thinking innovative developments.


Current pipeline

Over £40m GDV of live development projects across London and the UK, with 4 properties in the pipeline.


Our ethos

Always seeking new ways to tackle challenges, we partner with the best to deliver innovative solutions and results for owners, developers and guests alike.


100% independent

No board tables and red tape. We are a family business with a repertoire of hands on experience developing and launching highly performing properties.

Get In Touch

If you would like to discuss a live room2 hometel build or investment opportunities, then please get in touch. 


Chris Exell - Acquisitions Manager

Mobile: 07919408060

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