room2 hometels UK | Partner with us | room2 Hometels UK


Grow with the world’s first hometel brand

room2 is Lamington Group’s latest brand, designed to fill the gap between Airbnb and hotels, offering flexibility and comfort of a home plus the best bits of a hotel. The room2 brand is the company’s response to the future growth opportunities within the extended stay market. Lamington Group has been established as an investor and developer of residential and commercial real estate since 1967. Today, the group has a significant asset holding and is actively investing and developing in quality led real estate. Lamington works to push design boundaries and challenge industry norms to deliver buildings which leave positive impressions on their place and people who use them.

Please register your interest below for an introductory call and to hear about live opportunities.


Operating since 2006, Lamington Apartments is an established and highly respected operator of serviced apartments in West London.


Residential lettings agency with property management for multiple landlords across West London. Operating for over 30 years, Lamington Lettings has established reputation. 


The world’s first hometel brand bridging the gap between Airbnb and hotels. Creating design and experience-led accommodation across the UK.

Lamington Group

Developing residential and commercial property since 1967. £40m GDV of live development projects, in residential and commercial sectors.


Our vision is to open 5000 rooms by 2030 and to be the brand which creates and leads the hometel category in the UK.


Our team

A team of over 30 highly passionate individuals committed to outstanding guest service and forward-thinking innovative developments.

Current pipeline

Over £40m GDV of live development projects across London and the UK, with 4 properties in the pipeline.

Our ethos

Always seeking new ways to tackle challenges, we partner with the best to deliver innovative solutions and results for owners, developers and guests alike.

100% independent

No board tables and red tape. We are a family business with a repertoire of hands on experience developing and launching highly performing properties.

our story

room2 was founded by two brothers from Hammersmith; Rob and stu, who had travelled for 10 years racing boats for Great Britain. Tired of staying in soulless accommodation which disrupted their training, they set about creating unique, thoughtfully designed and truly relaxing environments, run by people with real personalities and where corporate hotel norms don’t exist. In a sea of sameness and standardised offerings, they created a different environment with a sense of freedom and flexibility, because what a home means is different to everyone. 

Robert Godwin room2

hometel market position

creating hometels

During strategic workshops, ‘hometels’ became the exciting new hospitality sub-sector; fresh, relevant and above all, having an individual meaning for everyone.

Hometels sit between 3 key markets, hotels, serviced apartments and Airbnb. Having created hometels, room2 intends on defining and leading the space.

Hometels are the combination of the:

  • Best bits of a hotel (the standards, security & service)
  • Flexibility and comfort of your own home
  • Personality, character and experience of Airbnb

Robert Godwin- SAN

Robert Godwin on the hometel concept and convergence in hospitality and real estate.
Video by Serviced Apartment News. Photo by Simon Callaghan.


0208 748 2645 Ext 104

Investment Inquiries

Please register your interest below for an introductory call and to hear about live opportunities.

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We’re still open (well kind of)

We just wanted to let you know that we are still open to essential and frontline workers or those needing temporary accommodation if your normal accommodation or abode is unavailable. If this is the case, we’d love to do what we can to help you during this challenging period, so please contact us directly to discuss this at or
call +44 208 748 2645

In line with government guidelines on the 21st March we closed our co-working space the Living Room at room2 Southampton to all external customers and this is now closed to all guests. We hope to welcome you back for a post-covid coffee or beer soon.

Stay safe.