Hometel: Noun (Pron. ‘Home-Tel’) A space between home and a hotel.
‘Aparthotel’ simply describes an accommodation and service type based on the words ‘apartment’ (a type of building) and hotel (a set of services).
But Hometels are different. A home isn’t a building, it’s a feeling. It’s a set of rules you and your family create and live by. And it’s different for everyone.
Hometels are flexible living environments that don’t force you to conform to a set of rules. It’s somewhere you can treat as your own. They combine the best bits of a hotel, the comfort and freedom of your own home with the personality, character and experience of Airbnb.
Hometels have become an exciting, new hospitality sub-category which sits between three key traditional offerings or marketplaces; hotels, serviced apartments and airbnb.
No cookie-cutter boxes or one size fits all approaches. Welcoming staff who have genuine interactions and public spaces which encourage communal living.
Take the facilities, safety and security that you'd expect of a hotel. Think gym, laundry, 24hr service, a bar and restaurant with modern, quality standards.
Enjoy the freedom and flexibility of your home. No more archaic rules, restrictions or limited dining options plus well designed spaces that you can really settle in to.
Created and devised by Lamington Group, during strategic workshops, ‘hometels’ have become a unique new accommodation sub-category; fresh, relevant, and above all, having an individual meaning for everyone. room2, as the world’s first hometel brand is aspiring to lead and develop this category, and have a bold vision to have 5000 hometel keys across the UK by 2030.
Apartment + Hotel = Aparthotel, but home + hotel = Hometel.
If you would like to know more about hometels or are interested in joining us on this journey, please head over to our Investors page to find out more.