room2 hometels UK | The world's first hometel brand

The world's first

 hometel brand

What is a hometel?

Hometel: Noun (Pron. ‘Home-Tel’) A space between home and a hotel.

‘Aparthotel’ simply describes an accommodation and service type based on the words ‘apartment’ (a type of building) and hotel (a set of services).

But Hometels are different. A home isn’t a building, it’s a feeling. It’s a set of rules you and your family create and live by. And it’s different for everyone.

Hometels are flexible living environments that don’t force you to conform to a set of rules. It’s somewhere you can treat as your own. They combine the best bits of a hotel, the comfort and freedom of your own home with the personality, character and experience of Airbnb.

Hometels have become an exciting, new hospitality sub-category which sits between three key traditional offerings or marketplaces; hotels, serviced apartments and airbnb.

 

Capture_VENNR2 marketing positioning

Hometels explained

Creating hometels

the worlds first hometel brandCreated and devised by Lamington Group, during strategic workshops, ‘hometels’ have become a unique new accommodation sub-category; fresh, relevant, and above all, having an individual meaning for everyone. room2, as the world’s first hometel brand is aspiring to lead and develop this category, and have a bold vision to have 5000 hometel keys across the UK by 2030.

Apartment + Hotel = Aparthotel, but home + hotel = Hometel.

If you would like to know more about hometels or are interested in joining us on this journey, please head over to our Investors page to find out more.

room2 logo

Hold up, we’re still open!

What a bummer, we’ve all heard the recent government announcement… But we’re still open to accommodate those who are joining us for essential work or for those who call room2 their abode.

If you have a booking with us this November, we’re sure you have plenty of questions. Click the link below for more information.

room2 logo

Hold up, we’re still open!

What a bummer, we’ve all heard the recent government announcement… But we’re still open to accommodate those who are joining us for essential work or for those who call room2 their abode.

If you have a booking with us this November, we’re sure you have plenty of questions. Click the link below for more information.