room2 hometels UK | The world's first hometel brand

The world's first

 hometel brand

What is a hometel?

Hometel: Noun (Pron. ‘Home-Tel’) A space between home and a hotel.

‘Aparthotel’ simply describes an accommodation and service type based on the words ‘apartment’ (a type of building) and hotel (a set of services).

But Hometels are different. A home isn’t a building, it’s a feeling. It’s a set of rules you and your family create and live by. And it’s different for everyone.

Hometels are flexible living environments that don’t force you to conform to a set of rules. It’s somewhere you can treat as your own. They combine the best bits of a hotel, the comfort and freedom of your own home with the personality, character and experience of Airbnb.

Hometels have become an exciting, new hospitality sub-category which sits between three key traditional offerings or marketplaces; hotels, serviced apartments and airbnb.

 

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Hometels explained

Creating hometels

the worlds first hometel brandCreated and devised by Lamington Group, during strategic workshops, ‘hometels’ have become a unique new accommodation sub-category; fresh, relevant, and above all, having an individual meaning for everyone. room2, as the world’s first hometel brand is aspiring to lead and develop this category, and have a bold vision to have 5000 hometel keys across the UK by 2030.

Apartment + Hotel = Aparthotel, but home + hotel = Hometel.

If you would like to know more about hometels or are interested in joining us on this journey, please head over to our Investors page to find out more.