room2 hometels UK | The world's first hometel brand

The world's first

 hometel brand

What is a hometel?

Hometel: Noun (Pron. ‘Home-Tel’) A space between home and a hotel.

‘Aparthotel’ simply describes an accommodation and service type based on the words ‘apartment’ (a type of building) and hotel (a set of services).

But Hometels are different. A home isn’t a building, it’s a feeling. It’s a set of rules you and your family create and live by. And it’s different for everyone.

Hometels are flexible living environments that don’t force you to conform to a set of rules. It’s somewhere you can treat as your own. They combine the best bits of a hotel, the comfort and freedom of your own home with the personality, character and experience of Airbnb.

Hometels have become an exciting, new hospitality sub-category which sits between three key traditional offerings or marketplaces; hotels, serviced apartments and airbnb.


Capture_VENNR2 marketing positioning

Hometels explained

Creating hometels

the worlds first hometel brandCreated and devised by Lamington Group, during strategic workshops, ‘hometels’ have become a unique new accommodation sub-category; fresh, relevant, and above all, having an individual meaning for everyone. room2, as the world’s first hometel brand is aspiring to lead and develop this category, and have a bold vision to have 5000 hometel keys across the UK by 2030.

Apartment + Hotel = Aparthotel, but home + hotel = Hometel.

If you would like to know more about hometels or are interested in joining us on this journey, please head over to our Investors page to find out more.

We’re still open (well kind of)

We just wanted to let you know that we are still open to essential and frontline workers or those needing temporary accommodation if your normal accommodation or abode is unavailable. If this is the case, we’d love to do what we can to help you during this challenging period, so please contact us directly to discuss this at or
call +44 208 748 2645

In line with government guidelines on the 21st March we closed our co-working space the Living Room at room2 Southampton to all external customers and this is now closed to all guests. We hope to welcome you back for a post-covid coffee or beer soon.

Stay safe.